Self-host it yourself,
own your data.

Airtable is a no-code database platform that combines spreadsheet-style interface with relational table structures, allowing teams to build linked databases, forms, and automations without SQL. It is widely used for content calendars, project tracking, CRM, and lightweight operations databases. Airtable's views (Grid, Gallery, Kanban, Calendar, Gantt) make the same data accessible to different roles.

Auth0 (now Okta Customer Identity Cloud) is a managed identity platform providing authentication, authorization, and user management via hosted login flows, social connections, and multi-factor authentication. It is used by apps that want to delegate auth complexity — implementing OIDC, SAML, and social login without building it — with a management dashboard and API for user data.

Confluence is Atlassian's team wiki and knowledge base tool, used for project documentation, meeting notes, runbooks, and internal knowledge management. It integrates natively with Jira for linking documentation to epics and tickets. Confluence supports structured pages, macros for embedded content, and space-level permissions for access control.

Contentful is a headless CMS delivering structured content via API (REST and GraphQL) to websites, apps, and other frontends. Content editors work in a web interface to manage content types and entries, while developers consume the API. It is commonly used by marketing-heavy websites and product teams who need content managed separately from the front-end codebase.

Datadog is a cloud observability platform providing infrastructure metrics, APM traces, log management, and synthetic monitoring in a unified interface. It is used by engineering teams to monitor application performance, set up alerts, and investigate incidents across distributed systems. Datadog's strength is correlating metrics, traces, and logs in a single view for faster incident diagnosis.

Dropbox is a file sync and storage service used by individuals and teams for sharing files across devices and collaborating on documents. Beyond file storage, Dropbox Paper (collaborative docs) and Dropbox Replay (video review) extend it into productivity workflows. Teams use it primarily for its deep desktop OS integration and reliable sync across Windows, macOS, iOS, and Android.

Firebase is Google's Backend-as-a-Service platform providing Firestore (NoSQL database), Authentication, Storage, Cloud Functions, Hosting, and Realtime Database for web and mobile apps. Developers use it to build and deploy full-stack applications without managing server infrastructure. Its tight Google ecosystem integration (Google Sign-In, Analytics, Crashlytics) is a primary driver for adoption.

Google Analytics 4 (GA4) is Google's web and app analytics platform providing event-based tracking of user behavior, acquisition channels, conversions, and retention. It replaced Universal Analytics in 2023. GA4's event model is more flexible than UA but requires more configuration to replicate common reporting use cases. The free tier has data sampling limitations for high-traffic properties.

Heroku is a Platform-as-a-Service for deploying, managing, and scaling web applications without managing servers or infrastructure. Developers push code via git and Heroku handles runtime, scaling, and managed add-ons (Postgres, Redis, Kafka). It targets developers who want to deploy applications quickly without DevOps expertise, and has historically been a first deployment platform for startups.

Intercom is a customer messaging platform combining live chat, in-app messaging, help center, and AI-powered chatbot (Fin) for customer support and onboarding. Used by SaaS companies for both proactive user communication (product tours, announcements) and reactive support (ticket management, agent inbox). Its targeting rules allow messages triggered by user behavior within the product.

Notion is an all-in-one workspace combining block-based document editing with databases, allowing users to build wikis, project trackers, CRMs, and habit trackers in a single tool. Teams use it as a flexible second brain — the same database can display as a table, board, calendar, or gallery. Its AI features (generating, summarizing, and querying content) are integrated across the editor.

Retool is a low-code internal tool builder that lets engineering and operations teams build admin dashboards, CRUD interfaces, and data viewers by connecting SQL queries and API calls to pre-built UI components. It reduces the engineering time for internal tooling by handling the UI plumbing — tables, forms, buttons — while developers write the data queries.

Shopify is a fully managed e-commerce platform covering storefront, checkout, inventory, payment processing, and fulfillment tooling for merchants selling physical and digital goods.

Slack is a cloud team messaging platform organizing conversations into channels with integrations across hundreds of developer tools, file sharing, and searchable persistent message history.

Trello is a kanban-style project management tool organizing tasks as cards on boards, with drag-and-drop movement between columns representing workflow stages and a large library of power-ups.

Zapier is a no-code automation platform connecting over 6,000 web apps through trigger-action workflows called Zaps, requiring no programming knowledge to automate cross-application tasks at per-task pricing.

Zendesk is an enterprise customer support platform covering multi-channel ticket management, live chat, voice, knowledge base, and agent analytics across email, social, and messaging channels.

Zoho CRM is a cloud customer relationship management platform covering sales pipelines, contact management, email sequences, and workflow automation for small-to-enterprise sales teams.