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CRM 3 alternatives tracked

Open-source alternatives to HubSpot

HubSpot is a CRM and marketing automation platform with tools for contact management, email marketing, lead scoring, sales pipelines, and customer support. The free tier is generous; paid tiers unlock automation, reporting, and team features. Teams use HubSpot as an all-in-one CRM hub that reduces the need for multiple sales and marketing point solutions.

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The alternatives

twenty

★ 45,528 TypeScript NOASSERTION

The open alternative to Salesforce, designed for AI.

twentyhq/twenty Updated 2026-05-06

mautic

★ 9,568 PHP NOASSERTION

Mautic: Open Source Marketing Automation Software.

mautic/mautic Updated 2026-05-05

espocrm

★ 2,895 PHP AGPL-3.0

EspoCRM – Open Source CRM Application

EspoCRM/EspoCRM Updated 2026-04-22

Comparison notes

Twenty is a modern OSS CRM modeled partly on Salesforce's UX with a TypeScript codebase and active development, covering contacts, companies, pipeline management, and workflow automation. Mautic covers the marketing automation side (email campaigns, lead scoring, segments). EspoCRM provides a more traditional CRM with PHP backend. The main gap vs. HubSpot: No single OSS CRM matches HubSpot's depth across CRM, marketing automation, email, live chat, and helpdesk in one interface. Replicating HubSpot requires combining CRM + email automation + analytics tools, introducing integration overhead. HubSpot's AI features (content generation, deal scoring) have no OSS equivalent.

Migration tips

  • Export CRM data (contacts, companies, deals, notes) from HubSpot via Settings → Data Management → Export
  • Map HubSpot CRM property types to your target CRM's field schema before importing — custom properties may need manual recreation
  • Export HubSpot email lists and import them into your email automation tool (Mautic or equivalent)
  • Audit HubSpot workflows and recreate the logic in your OSS tool's automation engine — triggers and actions will differ
  • Migrate HubSpot forms (embedded in your site) to your OSS tool's form builder and update the embed codes on your website

FAQ

Can I fully replace HubSpot with an OSS tool?

Feature parity varies. Most OSS alternatives cover 70-90% of core workflows, but may lack polish, integrations, or specialized features. Pilot the alternative with a subset of your team before fully committing.

What's the cost of self-hosting?

Plan for ~$5-50/month in VPS costs (DigitalOcean, Hetzner, etc.) plus 2-8 hours/month in maintenance. For a team of 20+, self-hosting usually breaks even against SaaS pricing within 6-12 months.

Which alternative should I pick?

Sort by GitHub stars (a proxy for community health), check the last-pushed date (avoid unmaintained projects), and read recent issues to gauge responsiveness.